Contact Charlotte
Telephone 0333 355 0953
We'd love to learn more about your needs and explore how we can support you.
Let's connect for a brief discovery call, where we can discuss your unique challenges and how we might be able to assist. Click the link below to book a time that works for you.
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Virtual Assistant Watford
Hi, my name is Charlotte Austin-Howell, and I am the owner of Pink Spaghetti
Watford. I live near Amersham but my work as a Virtual Assistant covers towns across South Hertfordshire and Three Rivers including Rickmansworth,
Chorleywood, Abbots Langley, Kings Langley, Bovingdon, Borehamwood, Radlett, Leavesden, Elstree and Bushey and beyond.
As a Virtual Personal Assistant, I provide flexible and professional admin,
marketing and business development support to small businesses, charities and busy people creating a 25th hour in the day, so you can focus on your core activities.
I am experienced, focused, reliable and proactive with a high level of attention to detail and thrive on providing my busy clients with exceptional customer service.
Why Me
After graduating with a 2:1 in English and Cultural Studies from The
University of Birmingham, I have built a 30-year career with senior roles
across the public, private, and third sectors. My expertise lies in crafting
effective marketing strategies and communications to enhance brand
awareness, driving business growth, boosting profitability, managing and
delivering complex projects, conducting in-depth research, and providing
strategic business solutions. I am experienced in building and leading
high-performing teams and have extensive experience operating and
reporting at the Board level.
In my most recent role as Managing Director of a luxury property
management and holiday/short-term lettings company in Chelsea,
London, I successfully transformed the business from a significant deficit
with an underperforming website to over a million pounds in turnover,
expanding both the staff team and property portfolio.
I bring a genuine passion to my work, and my clients value the energy and
enthusiasm I give to every project. I’m friendly and approachable, highly
organised, skilled at multitasking, and take great pride in making a positive
impact on the lives of busy professionals.
Why a virtual assistant?
When you outsource your business admin and marketing tasks to a virtual assistant, you gain more than just traditional support with diary management and minute-taking. As a virtual personal assistant, I work closely with my clients, building strong relationships and providing personalised support for the tasks you can't do, don’t want to do or simply don't have the time to do.
My experience includes working with entrepreneurs who excel in their fields. By delegating their admin and marketing tasks to me, they free up valuable time to focus on what they do best. Additionally, I specialise in assisting neurodiverse clients, including those with ADHD and ASD, helping them stay organised, managing their busy schedules, and handling communications effectively. I'm patient, understanding, and have successfully guided clients
in obtaining Access to Work funding, enabling them to have me as their Support Worker.
Outsourcing to a virtual assistant is a cost-effective way to enhance your business without the overhead of holiday or sick pay, taxes, or pension contributions. I offer flexible options, from an hourly 'pick up, put down' rate to retainer agreements starting at just 4 hours a month for more consistent support—whatever best suits your business needs. Transparency
is important to me, and I pride myself on clear and honest pricing, so you'll never be surprised by unexpected costs. Together, we can work within your budget to achieve your goals.
Why Pink Spaghetti?
As part of the Pink Spaghetti franchise, I have access to a network of over 50 experienced professionals. This means that if I ever need assistance or expertise in an area outside my knowledge, I can easily reach out to someone in the network who can help. These colleagues are just as professional as I am and can step in to support larger projects or provide coverage during holidays and sick days. This ensures that you always have the
resources you need, even when I'm temporarily unavailable.
At Pink Spaghetti, we understand the challenges of running a small business because we are small business owners ourselves! We're a friendly, approachable, and down-to-earth team that enjoys integrating into your business for as much or as little time as you need. Our clients love the ease of outsourcing to us, without the complications that come with hiring full-time employees.
A range of Virtual PA Services
I offer a wide range of PA services tailored to meet the diverse needs of business owners
and CEO’s, making a meaningful difference in their lives. My tasks are as varied as my
clients, typically covering administration, social media management, organisation, and
marketing. Whether it’s sorting through a pile of receipts, setting up a CRM system, or
handling those lingering to-do list items that never seem to get done, I’m here to help.
I step in when business owners and CEOs need to offload tasks that have been on the
backburner for too long. There’s nothing I enjoy more than ticking off those tasks and seeing
the relief my clients feel, knowing that everything has been handled to a high standard.
Whether it’s routine admin or specialised projects, my goal is to ensure that my clients can
focus on what they do best while I take care of the rest.
Case Studies Here is how some of our customers use us.
Entrepreneur and journalist
This busy client, who is neurodiverse, receives ongoing support from me as their Support Worker through Access to Work. I provide daily organisation and reminders to help them stay on task while also assisting in the growth of their business. I handle communications
with brands and agencies on their behalf, manage invoicing and chase up late payments, update the website, and monitor their inbox, actioning any requests. Additionally, I offer support for both new and ongoing projects, as well as lifestyle management, ensuring they
have the assistance they need to thrive in both their personal and professional life.
Nutritional Therapist
This client requested my assistance in creating Introductory, FAQ, and onboarding documents for new private and corporate clients. I not only designed, wrote, and edited the content for these materials, but she has also entrusted me with managing her social media presence. I developed a comprehensive social media strategy for her business, including a posting schedule, and I handle the design, writing, and scheduling of monthly posts across LinkedIn, Instagram, and Facebook. I also set her up with project management software to streamline the post approval process, ensuring everything runs smoothly and we stay in close contact.
Management Consultants
I was brought in to develop a social media strategy and establish a LinkedIn presence for this consultancy. Their goals were to enhance brand awareness—especially as they were being mistaken for a similarly-named company in a different sector. They wanted to position themselves as thought leaders, and, ultimately, attract new business collaborations. I optimised their LinkedIn profile, designed and set up a branded newsletter along with related marketing materials, and implemented a consistent weekly posting schedule. As a result, I successfully increased their organic reach, followers, and subscribers, leading to valuable new business opportunities.
Wellness practitioner
I was tasked with updating the website and exploring alternative solutions for virtual classes and booking/payment integrations. Alongside these responsibilities, I designed marketing materials and edited videos for sharing across social media and her website. I created and optimised a personal and company LinkedIn page, enhancing its visibility to help the business connect with corporate clients to pursue future opportunities.
What our Customers Say
“I've been working with Charlotte for a while now, and she is not only an amazing VA, but an invaluable and wise addition to my small business. During our initial planning session, Charlotte gave me lots of insights on how I could move things forward in areas where I was getting stuck. She makes all her suggestions in a non-judgmental and constructive way. Thanks to Charlotte, I am now finding the time to focus on growth while she is expertly putting together lots of documents and looking after tasks that were on my list for a long time. It really does make all the difference to have her support and she is helping me to take my business to the next
level. I would recommend a chat with Charlotte if you are looking for help with your business."
Victoria, Victoria Bell Nutrition
“Charlotte has been an absolute godsend! Without her I don’t think I’d be nearly as efficient and organised. She makes my life so much easier and I’m finally enjoying my work again. I’d recommend her to anyone!”
“Charlotte is a true professional. Organised, insightful, and intuitive, Charlotte is a pleasure to work with and always makes a positive contribution to any team or project she is part of. She is multi-skilled as well as being approachable and likeable - two really important attributes if you are in a people business. If you are looking for a good blend of enthusiasm and professionalism, then you cannot go wrong with Charlotte.”
Mike Rich, Barnet Carers Centre
“Charlotte provides a fantastic service at Pink Spaghetti. Very professional, great communication skills and understands her clients requirements. Would highly recommend."
Tony Still, AJS Events
“I wholeheartedly recommend Charlotte! When it comes to professionalism Charlotte's perfect blend of organisation, productivity and intuition ensures she consistently has a positive impact on every project. Charlotte's diverse skills coupled with her positive and friendly approach means she is the ideal choice in any business endeavour.”
Claire Addiscott of Claire Addiscott Ltd
Areas Served By Our Watford Office
Based in Watford, this office serves areas across South Hertfordshire, including:
Rickmansworth | Chorleywood | Bushey | Abbots Langley | Borehamwood | Radlett
Key tasks...
Administration
Artwork creation
Business Branding
Business Development
Canva Experts
CRM management
Customer Service Support
Data entry
Diary management
Email management
Email Marketing
Financial Administration
Marketing
Minute Taking
Newsletter creation
Organisation
Outbound calls
Personal Assistant
Project Management
Reminding
Research
Retainer Agreements
Seasonal updates
Small Business Administration
Social Media Management
Spreadsheets
System research
Template creation
Virtual Assistant Services
Website management
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