Building Business Relationships
Posted on 31st May 2022 at 10:45
For Pink Spaghetti franchisees, business is all about relationships
From suppliers, partners, customers to employees
Let's look at how you can leverage your contacts and relationships to grow your franchise in more detail:
1. Communication Style
How does your prospect like to communicate? Do they like emails, Whatsapp messages, Zoom or Google Meet?
Think about how they would like to receive documents or information, do they have an informal style or are they quite corporate? Are they good with technology or would a simple phone call work better?
You'd be amazed how effective investing time in networking can be when you find the right groups. Be disciplined and commit some time each week/month and try and stick to it.
Do your research and really think about what you're trying to achieve and who you are trying to attract as a customer. Research those people before and make a point of introducing yourself.
Aim to leave the networking with 1 to 1s and a couple of coffee meetings to follow up.
Don't forget online networking opportunities too - post-Covid-19 people are much more open to Zoom meetings and webinars, so make them work for you, or how about holding your own?
From there, you can schedule an in-person meeting if appropriate.
3. Acknowledge their wins
Google alerts are great for keeping an eye on your prospects.
Make sure you congratulate them on successes, no matter how small. Email or text if you've spotted some great press or an exciting product launch - this can further cultivate and deepen the relationship.
Find a (valid) reason to contact them in a non-salesy way and really work at building and maintaining that relationship.
4. Get (Strategically) Social
Social media is a great way to engage and communicate with prospects. Keep an eye out for their posts, comment, like and share when relevant and tag or mention them in your own posts.
Likewise, make sure your own social media is consistent and current (our in-depth training will help you get up to speed on everything you need). Following them on Twitter won’t do much good if they haven’t tweeted in 6 months, just as connecting on LinkedIn will fall flat if that’s not their platform of choice.
Think about the style of their posts and engage accordingly - whether it's more personal or corporate.
5. Share Valuable Content
Keep an eye out for relevant content you can share and forward to prospects - something from their industry or a hint and tip you think may be useful. Perhaps it might be a local opportunity for them to promote their business.
Keep it short and sweet, but explain why the content is relevant to them. This kind of specific, strategic value-add can demonstrate your understanding of the client’s needs, keep you top of mind, and make them think “If they’re helping me out this much for free, just imagine how much value they’ll provide when I officially hire them!”
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