As a business owner, you will have no doubt spent sleepless nights thinking about how to increase your sales. But how do you do it? Is there some magic bullet which can propel your wonderful business idea in front of millions of people?
Surprisingly, the answer is yes. Today, one of the quickest and most cost-effective solutions is to advertise on Facebook.
Of course, like many of those jobs you have been meaning to get around to, establishing a well set up Facebook business page is often on the ‘wish’ list rather than the ‘to do’ list.
Meaning that like lots of other business owners, you are missing a fabulous opportunity.
At Pink Spaghetti we can take this off your ‘to do’ list forever, from as little as £45.
Your Business on Facebook
With over 2.23 billion monthly users, Facebook is the largest and most active social networking platform available that offers services for both personal and business use. With the recent demise of the rival social media platform, Google Plus, Facebook is stronger now than it ever has been.
Facebook allows you to create a business page free of charge, and by establishing your business presence on Facebook, you can increase your visibility online and give your customers more options to connect and communicate with you.
Benefits of a Facebook presence
With the number of Facebook users still rising, having a Facebook presence for your business will greatly enhance your chances of engaging with an ever-growing list of potential customers.
If your target audience is between 25 ad 45 then the good news for you is that this age group is the most actively engaged with Facebook.
Even better, if anyone engages with your business page then their activity can be shared with their Facebook friends, providing you with the opportunity to reach a larger audience and attract new customers.
The key is to attract engaged Facebook users who can help amplify your content across their own network of contacts.
Facebook paid options add another dimension
If you want to develop your presence beyond their basic free offering, by promoting your products and services through Facebook with their targeted advertising solutions, you will be able to speed up the process of finding the sort of people who could become your customers.
You can, overnight, put yourself in front of millions of people who are potential buyers for your products and services.
It’s crucial however, that once you have established a Facebook presence, you actively engage with posts, comments and messages on the platform to strengthen customer relationships and improve overall customer satisfaction.
By interacting with your customers on Facebook, you raise brand awareness and promote positive word-of-mouth recommendation of your business.
If you’re worried that you won’t be able to deal with all of this then the good news is there is a simple solution. Let Pink Spaghetti handle all of this for you from as little as £50.
Can I measure the success of Facebook advertising?
Measurement of all this is easy as Facebook allows you to analyse the interactions on your business page to give you great insights into how your business is performing online.
A simple tracking pixel is added to your website allowing both Facebook and Google Analytics to monitor, measure and report on how many visitors you get and what they buy.
You will therefore see how people are connecting with your page and discover how you can improve engagement and reach for your business.
In summary, Facebook is a brilliant and cost-effective Marketing tool for most businesses and getting started is a lot cheaper than you might think.
Take the first step today and call Pink Spaghetti to find out how we can help you drive business with a Facebook business page and advertising campaign