As the popularity of Vlogs (Video blogs) increases, and the statistics show they are great for engagement, we asked Magic Pony Films to come up with some tips to help you dip your toe in the water!
Video blogs help you to build connections with potential customers; they show your human side and once you get over your nerves for filming then it can be easier than written content and definitely a quicker way to spread your message to the world. Here are our top tips for video blogs:
1. Content – before filming you need to be certain of your content. It is great to get your message out there but you have to have a clear plan. It is about quality not quantity. Where does your video blog fit in with your marketing plan? It’s important to be authentic, viewers will not be able to identify with you if you are being fake and are likely to switch off. Make sure your opening is catchy; we have all watched videos which make us want to switch off in the first few seconds, don’t let this be yours! Video blogs should not be all about self-promotion, sharing your expertise is likely to leave a lasting impact and this will help viewers to remember you and see you as a ‘go to’ person should they need your services in the future. The best video blogs are those where people share their passion for a subject.
2. Audio – think about your environment. There is no point in setting up the perfect shot if viewers are distracted by the sound of your fridge. People need to hear what you are saying. You may wish to consider purchasing an external microphone if this is something that you want to do regularly.
3. Lighting – you need to be seen, don’t position yourself directly in front of the bright light of a window or in the corner of a room where there is no light. Think about what lighting is accessible to you where you are.
4. Timing – the shorter the better. The average person has a 7-second attention span, one second less than a goldfish! Whilst the golden rule is less is more, the length of a video should be determined by the emotional trigger you’re aiming for. If it is humour or shock then short and sharp is the way to go, but if it is nostalgia or pride then you may need a longer story. Always keep your viewer in mind. It may be helpful to get feedback from someone who is not afraid to share their opinion with you!
5. Eye contact – make sure you look directly into the camera not at the image of yourself if filming on an iPhone or iPad. People want to get to know you and trust in what you are saying and this is helped by eye contact. Dodgy eye movements are never good! Don’t be afraid to show emotion, particularly a smile. People buy from people.
6. Framing – if you are going to be filming yourself, look at buying a mount for your camera or phone, this enables you to set up your shot. You need to ensure that you are the main feature of your film not all the space around you, because you have your phone propped up. The main focus should be your head, neck and the top of your shoulders. Most importantly do not film yourself vertically.
Good luck with your Video Blogs!
Thanks to Magic Pony films for their guest blog. You can find out more about them by going to www.magicponyfilm.co.uk