Posting…Tweeting…Blogging…I think we have all got to grips with the concept of the written word and its importance in growing our social media base and thus promoting our business. Well, don’t get too comfortable – it’s all change and it’s time to get vocal and start adding video to your content.
Research by Pew Internet shows that more people are watching videos online – and what’s more it’s across all demographics. So it doesn’t matter what age your client base is – they are likely to watch and engage in videos. Indeed, research shows 41% of adults will like and share a video online.
In the world of video – short is good. Followers are often viewing videos on their mobile devices while on the go, so they want something that can easily fit in with their time constraints and attention spans. For platforms such as Facebook and LinkedIn, around two minutes is enough, while Instagram will only allow a 15 second clip.
In 2013 video consumed 66% of all internet traffic, in 2018 it is predicted to reach 79%. It is shown that people are 64% more likely to buy into a service or product after watching a video on it and through ‘watch & share’ it’s likely your video will boost your SEO. Google loves a video – and indeed owns YouTube.
So what should you be talking about in a video? Well in short it could be anything – start with introducing yourself (people buy from people after all), talk about a service you offer, demonstrate a product or just give a few helpful tips that are relevant to your business. Videos can be loaded to your website as ‘Vlog’ (Video blog) posts or shared on Facebook, on LinkedIn and via Twitter.
Go online and check out what your competitors – big and small – are up to. Find similar, if not competing, companies and see what they do that appeals to you, then give it a go yourself.
There are lots of ways of creating videos without having to go to the expense of a professional shoot. People aren’t demanding Oscar worthy production values. You could record it on your mobile device and upload straight from there. There are lots of video editing apps out there: Flipagram is an Apple product but similar Android versions are available and they are very easy to use.
You never know, you might even find yourself enjoying it so much you get hooked on producing them!
As ever, we’re here for you should you want to learn more and join in.