Are you active on social media? Statistically speaking, you probably are. There are more than 3 billion social media users in the world today. And as a business owner, you can’t afford not to know how to connect with them. While many people use social media as a way to keep in contact with family and old friends, it can also be an invaluable business tool.
Businesses are increasingly making use of social media platforms to find new customers and connect to the people likely to buy their products and services. Just 60% of UK businesses are on social media, with a slightly smaller 57% of small businesses making use of it. There are many different strategies you can use to connect to this crucial potential market. Many big brands like Domino’s Pizza have this down to a science — fortunately, you can learn from them. Here are some essential social media tips that will help you level up the online presence of your business.