Social media platforms track and collect data about users and the way that they interact with other pages and profiles.
When you track and analyse your social media data, you can paint a picture of who your audience is and which kind of content they react best to.
Armed with this information you can then create more effective and successful social media posts to achieve a better ROI.
Here are four ways you can use social media data to create a more effective social media strategy.
Get to know your audience better
Discover audience insights using your social media data. Find out more about where the people connected to your business live, their age, sex, interests, times that they are active on social media, and so much more information.
Once you have a better picture of who it is that you’re talking to, you’ll be able to create more tailored content that resonates with your audience.