When used effectively, social media can be a hugely powerful marketing tool, but without the right know-how it can easily become a time suck.
This blog explains the five key mistakes businesses make with their social media efforts and what you can do to turn things around.
1. You don’t have a strategy
As with any other aspect of your business, to be successful on social media you need a strategy. Without knowing your audience and your goals, your social media presence can wind up being half-hearted, unfocused and ineffective.