Do you send your customers regular email newsletters? A newsletter is a cost-effective medium for building relationships and keeping up a regular contact with customers – it keeps you at the forefront of the customer’s thoughts so when they need your services, you’ll come to mind.
So what makes a good newsletter? How do you create one that people will actually read? Here are a few pointers:
1. Pick a Topic
Sounds obvious, but don’t try to clutter your newsletter with lots of different offers and every piece of news about your business – pick one subject and stick to it to avoid your newsletter looking unfocused.
2. Don’t Just Sell
Make your newsletter informative rather than hard sell. Email inboxes are full of marketing messages, people get tired of being sold to constantly, but if you get a reputation for passing on interesting information your newsletters are more likely to be opened and read.
3. Pick an Engaging Subject Line
If the subject line doesn’t draw the recipient in, your newsletter will be heading straight to the recycle bin without being opened. If you’re not sure what will work, why not test different messages?