Email marketing is a simple and inexpensive way of delivering messages to many people at once.
When used effectively, email marketing can play a key part in the success and growth of a business by growing brand awareness and driving sales and engagement. Successful email marketing campaigns are usually targeted, personalised, attractive, mobile-friendly, compelling, and concise. Sending the same old tired promotional emails time and time again is only going to result in one thing, unsubscribes.
Don’t blow your chance with lazy email marketing, create a strategy and use a variety of campaign-types throughout the year to engage and inspire your subscribers.
Here are four of the most popular and effective types of email marketing campaigns to get you started.