Are you active on social media? Statistically speaking, you probably are. There are more than 3 billion social media users in the world today. And as a business owner, you can’t afford not to know how to connect with them. While many people use social media as a way to keep in contact with family and old friends, it can also be an invaluable business tool.
Businesses are increasingly making use of social media platforms to find new customers and connect to the people likely to buy their products and services. Just 60% of UK businesses are on social media, with a slightly smaller 57% of small businesses making use of it. There are many different strategies you can use to connect to this crucial potential market. Many big brands like Domino’s Pizza have this down to a science — fortunately, you can learn from them. Here are some essential social media tips that will help you level up the online presence of your business.
Use Incredible Images
Every social media site is a visual platform. While Instagram and Pinterest might be the first to pop to mind as primarily image-based social networks, images are just as important on Twitter and Facebook. You may want to hire a professional photographer to take pictures of your products or services in action and take some behind-the-scenes shots to showcase your business in a different light and give insight into your business’s process. Ice cream brand Ben and Jerry’s loves to highlight its employees on Instagram and reveal its latest flavour blends to the public. On Twitter, tweets with images receive a staggering 150% more retweets than those without — that’s a serious boost.
Use a Bit of Humour – Don’t Take It Too Seriously
A well-placed joke can work wonders on social media. A witty caption here, a topical meme there — as a brand, you should keep abreast of what’s going on and use it to convey a funny online presence. The American fast food chain Wendy’s has a social media presence that many people find hilarious. The brand regularly takes shots at its rival brands online and replies to its customers in a tongue-in-cheek way. Adding humour to your social media profile can keep your existing followers engaged and help you reach an even wider audience.
Respond to People and Answer Enquiries
It’s important to remember that, at the end of the day, you’re not just a business; you’re a vital resource of information too. If you make yourself an authority in your industry, people will inevitably come to you for advice. Answering questions isn’t just about replying to disgruntled customers — although it’s important to address any complaints head-on to prove customers that you can take responsibility and resolve them when they crop up — it’s also about keeping people informed about the latest developments. Customers want nothing more than to be kept in the loop, and by answering enquiries over social media, you can do that — and build trust in the process.
Get to Know Your Audience
Who are your customers? If you don’t know who they are, then you can’t connect with them over social media. Not everyone uses social media in the same way — if at all — and this will be vital in shaping your social strategy. Studies have found that 90.4% of millennials use social media compared to just 48.2% of baby boomers. Certain jokes and images that may work for one demographic might go right over the heads of others, so develop personas of your ideal audience and understand the types of content they consume and what they’re likely to engage with. Develop relevant, timely and appropriate content — such as by posting updates during holidays and the festive period — and you’re more likely to hit your mark.