How to improve your business’ social media ROI using data

No matter which social media platform works best for your business, you’ll find a wealth of valuable data and metrics available for your use behind the scenes. 

 

Social media platforms track and collect data about users and the way that they interact with other pages and profiles. 

 

When you track and analyse your social media data, you can paint a picture of who your audience is and which kind of content they react best to. 

 

Armed with this information you can then create more effective and successful social media posts to achieve a better ROI. 

 

Here are four ways you can use social media data to create a more effective social media strategy. 

 

 

Discover audience insights using your social media data. Find out more about where the people connected to your business live, their age, sex, interests, times that they are active on social media, and so much more information. 

 

Once you have a better picture of who it is that you’re talking to, you’ll be able to create more tailored content that resonates with your audience. 

 

View stats about each of the posts that you make on social media to discover what works and what doesn’t. 

 

Find out how many views and interactions each post receives, from comments to click-throughs, discover what works and what doesn’t. Consider what your objective is with your social media and analyse which kinds of posts are most effective at achieving this. 

 

 

Ongoing analysis and monitoring of social media data can help you to keep your finger on the pulse when it comes to identifying new trends within your market as they’re emerging. 

 

Jumping on the bandwagon with new fads can help to achieve more interactions on social media in the short-term, whilst identifying long-term trends can help you to position your products, services, or marketing strategy according to the latest shift in your target market’s needs or preferences. 

 

 

Managing your business’ social media can be very time-consuming, but when harnessed effectively it can become an integral and valuable part of your marketing strategy. To maximise the ROI of the time you spend on social media, experiment and A/B test different messages, types of content, and calls-to-action. By performing tests like these and then analysing the results using the data provided, you can hone the performance of your marketing efforts to achieve a better ROI. 

 

Analysing social media data is not just useful for improving your business’ social media marketing efforts. The knowledge you gain can then be transferred to other aspects of your marketing strategy like your business website and email marketing campaigns.