Outsourcing is for big business, right?
Wrong! Outsourcing can be the key to growing your microbusiness if you use it strategically. With the advance of cloud technology, outsourcing is becoming increasingly accessible to even the smallest business, making data instantly accessible from anywhere. This means the right person to do the job doesn’t necessarily have to be in your office.
The catalyst for starting to outsource is often a large order coming in or a sudden rush, but with careful planning, your business can benefit from outsourcing from the very start.
Being a small business owner can feel like you’re a juggler, and keeping all the balls in the air can sometimes seem impossible – how do you focus on bringing in new business when you’re struggling to meet existing demand? You know social media is key to marketing your service but keeping on top of it is so time consuming. Your accounting would be so much simpler if you had an organised filing system, but you haven’t the time to sort it out. No one is good at everything, and sometimes it pays to get an expert to tackle particular jobs.
All these are good reasons to look at outsourcing particular tasks. To make it work for your business, think about outsourcing repetitive tasks which can be easily passed on in their entirety (often administrative tasks), or those which are time-consuming, and particularly those jobs which need expertise you don’t have, for example:
- Data entry
- Social Media
Sometimes the hardest thing is relinquishing some control of these things. It’s important when outsourcing to find someone you can depend on, as you will have to trust them with your business data. The right virtual assistant can not only take away a lot of your administrative headaches but become your right hand (wo)man with expertise that can help your business grow to the next level. For the relationship to be productive you need to be able to treat them like a team member who just happens to work remotely.
So how should you go about finding the right person to outsource to? Well you can’t beat personal recommendation, but even so, you’d want to check that they will be able to meet your particular needs. Try googling them and their business name – see what results it brings up, are there any links to industry related sites? Check social media – can you find any testimonials or recommendations? It’s important when starting to outsource that the parameters of the relationship are clearly defined, so be clear about what you are expecting and what you are paying for it. Make sure the payment terms are agreed and everyone is aware of what the expectations are at the start of the relationship, and you won’t be in line for nasty shocks later.
Whatever function you choose to outsource, if you pick the right person to work with, it can be of huge benefit to your business and will contribute to its future success.