Instagram has 58 times more engagement per follower than Facebook, and over 1 billion monthly active users, making it a highly popular social media platform with excellent engagement rates.
Businesses can use Instagram to help grow a following, build their brand, communicate with customers, reach new customers, drive traffic to their website, and lots more.
To really succeed on Instagram though it’s important to harness and master all the tools that it makes available to you.
Here is the low-down on the top 5 key features of Instagram and what they’re used for, is your business using them all yet?
The grid – This is where all your photo and video posts (that aren’t stories) will end up, it is essentially your Instagram profile. Instagram is all about visual appeal, so to gain followers it’s essential that your grid is attractive and well thought out, communicating a lifestyle and a story rather than simply photos of products.
Stories – Posts in stories work similarly to Snapchat, in that they are available to view for 24 hours before they disappear. Instagram stories offer you the opportunity to post content that is a little more informal and spontaneous. Show followers your business’ human-side with behind the scenes footage and interviews or give playful product demonstrations. Businesses with over 10k followers can also add links to their story posts.
Highlights – Instagram highlights are selected story posts that you can choose to appear on your profile, above the grid. Businesses should get creative with how they use their highlights, displaying content that imaginatively showcases their products or services, or adds value for their viewer.
Instant messaging – Instagram’s direct messaging feature can be used as a customer service tool, or to collect ideas and feedback from viewers. Asking your audience for content ideas can help you to create content that is valuable and interesting to them, to keep them engaged with your business.
Live feed – Go live on Instagram stories to provide your audience with real-time footage. Viewers can comment on your live stream as it’s happening, making it the perfect place to host a Q&A, workshop or tutorial.
For help setting up or managing your business’ Instagram presence, why not speak to one of our expert virtual personal assistants? Find your local Pink Spaghetti franchisee.