Michelle, Pink Spaghetti Chester and North Wales shares her experience of helping a client use Facebook adverts to boost their business.
“I was really pleased when diddi dance Chester and North Wales asked me to help them with Facebook. They were one of my first clients and as a past diddi dance parent I was really keen to help them.
As diddi dance customers effectively “graduate” when they start school they are always looking for new parents who would like to try out the classes with their children and it quickly became apparent that Facebook advertising could help.
diddi dance offer parents a free trial class and this formed the basis for the adverts. However to be really effective we needed to be specific about who we targeted. Not just in terms of the age of the children but also geographically as the franchise territories are close together so care was needed that adverts did not stray over boundaries.
The adverts were immediately successful and Danielle the franchisee that I was working with quickly recommended me to others across the country and before long I was creating similar adverts from Essex to Harrogate. With a renewed energy for Social Media some of the franchisees have gone on to request work to help with their Twitter accounts to schedule tweets and engage with local groups and businesses within their target audiences and use Mailchimp to send out information to their current class attendees.
The adverts have brought many new followers to the Facebook Pages who are a great audience for their other services such as birthday parties. I was also delighted to be invited to their annual conference held in London in the summer where I was able to deliver top tips on Social Media use to over 40 franchisees.
As well as receiving flowers by way of thanks from franchisees their reviews on my Facebook page have also given me a boost! Here are a few:
“Brilliant advice and targeted posts which has produced so many new customers I am rushed off my feet! I wouldn’t have had the time to do this myself and with Michelle’s experience she got the best result for me, better than I would have got doing this on my own. I would recommend Michelle. Thanks Michelle! X”
“Amazing Michelle has increased my Customer enquiries significantly through my fb page! Would definitely recommend Michelle @pink Spaghetti Chester and North Wales.”
“Thanks you Michelle for being my fairy workmother ;-)”
If you would like help with any aspect of social media please get in touch.
