Pink Spaghetti’s customers often approach us to do a little job they don’t have time to do and before they know it are using us regularly to help move their businesses forward by providing an extra pair of hands as and when needed.
One such customer is Tiffinie Pride who owns The Wiltshire Liqueur Company just outside Hungerford, on the Wiltshire and Berkshire border.
Wiltshire Liqueurs are a fantastic company that has gone from strength to strength due to its unshakeable ethos of offering high quality products supported by great customer service and a slice of fun. They produce Sloe Gin, Wild Strawberry Liqueur, Damson Vodka and Blood Orange Liqueur – with the added bonus of complimentary personalised labelling.
Tiffinie first approached Pink Spaghetti for help with her social Media: “When we set up our business it was very clear to me that we really had to embrace social networking. Rather than spend hours fiddling around and getting it wrong it was a great help and peace of mind to get someone like Suzi at Pink Spaghetti to set this up.”
As Wiltshire Liqueurs got busier and busier, Tiffinie began to use Pink Spaghetti for their broader marketing needs:
“Suzi sent out my first customer newsletter at Christmas as I was snowed under in pre-Christmas orders; she wrote the whole newsletter, managed my contacts database and sent it out to the database as well as posting it up on Facebook and Twitter. Additionally Suzi has taken over the role of keeping our website up to date with forthcoming events and news items. She has also really helped me formulate our marketing ideas so that I can actually sit down and do them!”
By delegating tasks as and when she is busy, Tiffinie has been able to grow her business by spending more time on the road, meeting new customers and stockists. New business has also been developed as a result of Pink Spaghetti building and maintaining Wiltshire Liqueurs’ online network, which as an over-stretched business owner, Tiffinie wouldn’t have had time to do. Every newsletter results in orders, activity on Twitter has generated new trade accounts and there is a great buzz around the brand on Facebook, driving increased consumer awareness and purchasing.
Wiltshire Liqueurs and Pink Spaghetti now have a really cohesive working relationship:
“Suzi really understands our brand and business and gives me complete peace of mind so that when I am stuck or have run out of time, I can pass her my mess and she somehow gets it back on track. To be frank I’m not sure I would have got any social marketing or newsletters done without her. I have also finally learnt how to spell spaghetti!”
For more information on Wiltshire Liqueurs see www.wiltshireliqueur.com