Email newsletters are an effective marketing tool to keep customers informed of your company’s latest developments and special offers. It is good business practice as well to communicate with them regularly.
What is newsletter marketing?
Newsletter marketing is a method used by businesses to share content, whether that is news, information or product-focused, with members of a subscriber list consisting of existing customers or potential ones.
Usually sent in the form of an email, it is a method of direct communication that compliments other ways of sending your message to an audience.
In our experience, the best examples are not simply sales-driven.
To encourage recipients to open and then read your newsletter, what is inside should be engaging rather than an obvious attempt to get them to buy a product or employ a service. Education and entertainment are important too.
Why is it important for your business?
A list of your customers’ email addresses can be one of your most valuable assets if it is used appropriately.
However, sending the same old and tired promotional messages time and again is only going to result in one thing; them unsubscribing from it.
An email newsletter can be important to:
Increase engagement: Not all your customers will like your Facebook page, follow you on Twitter or be part of your network on LinkedIn.
For that reason, an email newsletter that is regular, concise and considered can become an efficient way to share information that is both relevant and interesting to them.
To spread factual news: Do you have something to share about the company? Are you hosting an event or product launch? Is there a significant date in the calendar approaching? A newsletter is an ideal channel to share the details.
Support a forthcoming campaign: Here, the newsletter reinforces a marketing message. For example, a clothing retailer heading into a new season may want to promote their collection. A newsletter could include content about related trends with links to products.
Establish authority: You can educate subscribers using stories related to your brand. That could be discussing a specific problem, highlight the benefits of a solution, or providing a tutorial on how to use a product. That gives them more reason to trust you as well as introducing personality to what you do.
Who can benefit from newsletter marketing?
In short, pretty much everybody.
It is low-cost and relatively easy to manage once you understand the basics, which means most companies can maintain it as a strategy. For a small business with only a modest budget, it can be a great way to keep in touch with customers.
However, larger businesses use it as a tool frequently too, particularly those with a higher number of product lines or if they have regular offers to promote.
How Pink Spaghetti can help
We use our expertise to create a branded and professional template for your newsletter that is both simple to use and shares information effectively.
We can assist with assembling a smart list of your contacts and clients to ensure the appropriate message is targeted to the right people.
Not only that, but we can also demonstrate how to extend the reach of your news and marketing communications through integration with your social media channels.
We then use the reporting tools available to show how you can track your newsletter’s success, using that data to shape future campaigns.
Click here to see some examples.
How much does an e newsletter cost?
Create a newsletter template £75
Send out email newsletter £30 per edition
Training 1 to 1, in-person via Zoom or phone, per half-hour £12.50
If you are interested in a group training session then please contact us for a quote.
All our virtual assistants are GDPR-compliant so, as the owner of a small business, you can enjoy peace of mind simply from hiring us.
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