Over 1.39 billion people use Facebook every month, over 223 million of them in Europe. Over 4.5 billion likes are generated daily, 300 million photos are uploaded daily and 293,000 status updates per minute. It’s safe to say Facebook is massive – but how do you use it for your business?
Using Facebook for business is a balancing act. You need to keep your product or service in the front of people’s minds but NOT flood them with so much sales-talk they switch off. In summary – don’t be boring!
Here are our five top tips for what you should post to promote your business on Facebook.
This is probably the most obvious thing to post on social media platforms but it’s easy to forget that sometimes telling people what you are doing is also a great way of getting across the services that you can offer.
2. Quotes and Images
Quotes and Images are all over the internet and can provide some great visual posts for your social media. Make sure they are relevant to your business or in line with current events (like wishing people a Happy New Year).
Offering a discount for your social media fans shows them you care. Nobody can resist a sale, especially if it feels like they’re getting an exclusive deal!
Videos are huge! At present very few people do them and thus people will engage with a video more than almost any other post. People are 64% more likely to buy a product or service after watching a video on it. It doesn’t have to be expensive, just record yourself talking on a computer or phone and upload it.
5. Don’t stress – schedule!
Facebook is a great tool, but not if it’s taking you away from your work. Schedule in a period each week when you can create a series of posts and use the Facebook schedule tool to set the date and time to send them out.
Finally, don’t forget – we’re here whenever you need us to get your social media working for you. Click here for more details