Here are some tips on how to write an award winning submission.
Industry awards – they’re great for generating publicity and buzz about your brand, motivating your team, and giving your professional standing a boost as well.
Pink Spaghetti have won a few over the years and recently we’ve helped a few of our clients win awards within their own industries, so we know that the award submission is the key to success.
So how to write that killer award submission that’ll get you noticed among the thousands of entries? Here are some things to think about:
Tell a story
What makes your business unique? Where have you come from, where are you going? Show some personality. You need to include important facts, but don’t give dry lists of figures, remember the awards judges are reading hundreds of these, make it interesting.
Use plain English
Try to avoid industry jargon, the judges may not come from the same industry – make sure you use layman’s terms where possible.
Answer the question – all of it!
If specific questions are asked, make sure you have covered every part of the question in your answer – sounds obvious, but how many times have you asked 3 questions in an email and got a reply answering the first…
Follow the rules
If there’s a maximum word count, stick to it. If you have to submit in a certain format, make sure you do. If you’re asked to provide evidence, provide it. You won’t be shortlisted if you don’t follow the rules, it wouldn’t be fair to those who did.
Look at previous winners
Awards may publish why they chose a certain entry – check press releases from previous years, what made the winners stand out from the crowd?
Edit and proofread!
Lastly, your award submission is likely to be edited, tweaked and changed a few times after the initial draft – make sure a final proofread is done, preferably by a professional but at the very least by someone other than the writer. When you are very close to a piece of writing your brain fills in the words it expects to see rather than what is actually on the page, and typos in an award submission are unlikely to impress.
Here are a few tips from Nicola Burgess from the Mid Cheshire office who has recently written an award winning submission for a client.
- Give yourself plenty of time before the deadline, at least a couple of weeks. There needs to be time for fine tuning and checks before it is ready to submit.
- Ask several people within the business with different roles for their input, if relevant.
- You may need data on turnover, profit, marketing spend or other potentially sensitive statistics – ensure you are willing and able to give these.
- Use every bit of relevant information, including reviews from customers or quotes from staff (with permission).
- Mention any previous awards won, nominations, company accolades, certificates, standards of excellence.
- What would winning the award mean to your company? How would it affect your future success? How would it benefit the local area?
- If questions have a maximum number of words, get as close to this as possible without going over it.