Contact Kelly & Holly
Telephone 0333 355 0973
We'd love to learn more about your needs and explore how we can support you.
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Virtual Assistant Mole Valley & Reigate
We’re Kelly Matcham and Holly Mills, the owners of Pink Spaghetti Mole Valley & Reigate. From our base in Ashtead, we support businesses of all shapes and sizes with reliable, highly efficient virtual assistance. With years of experience and a talented team behind us, we help business owners stay organised, productive and focused on what really matters.
Our virtual assistants cover an extensive range of business tasks – from social media management, marketing and content creation, to administration, diary and inbox management, research, event planning and so much more. If it’s on your to-do list, chances are we can handle it.
Professional, proactive and approachable, we take on the time-consuming, repetitive or specialist tasks that can slow you down. Whether you need ongoing support, help with a one-off project, or a tailored package, we provide flexible solutions that keep your business running smoothly.
With Pink Spaghetti, you gain a trusted partner who frees up your time, reduces overwhelm and keeps your business moving forward. Let us take care of the tasks – so you can take care of your growth.
Why Us
With Pink Spaghetti Mole Valley & Reigate, you’re not just hiring virtual assistants – you’re partnering with experienced professionals who genuinely care about helping small businesses thrive.
Holly brings 17 years of senior experience in Business Development and Account Management across the events and publishing industries. Highly organised, results-driven and naturally people-focused, she excels at solving problems and building strong relationships. Having worked with businesses of every size – from major corporates to micro-enterprises – she understands exactly what it takes to keep things running smoothly and efficiently.
Kelly brings over 20 years of expertise in publishing, content writing, marketing, social media, business management and finance. She has led large teams, managed budgets, juggled tight deadlines and supported business owners through periods of growth and change. Two years into the virtual assistant world, she continues to channel her passion for helping small businesses succeed through flexible, tailored support.
Together, Holly and Kelly take the time to understand your business, your challenges and your goals. With a practical, proactive approach and a genuine commitment to making life easier for business owners, they provide the kind of support that lightens your workload and helps create a more balanced, productive way of working.
Our Team
Our team really adds to our expertise. Alongside our immediate team, we rely on the support and assistance of the network of Pink Spaghetti franchisees and their teams to offer a vast range of services to support small businesses in the Mole Valley, Dorking and Epsom areas.
Lisa
Lisa is a Journalism graduate with a love for social media as well as writing, in all its formats. Whether it’s drafting a quick caption or jumping into a longer piece, adapting to different styles and tones, is always at the heart of what Lisa does. Canva is her creative playground, where she loves designing eye-catching and engaging content! Lisa is a whizz at admin and organisation too and loves building relationships with our clients.
Lou
Lou is passionate about efficiency and strives to help clients to maximise their time. She joins the team with a wealth of experience organising senior leaders both in the financial sector and education. Lou is highly organised, efficient, and also brings experience of running her own small business using social media marketing. Lou enjoys the wide range of tasks given by our Pink Spaghetti clients and has a variety of skills that can be adapted to suit any business need.
Emma
Emma is friendly and personable with a love for writing, and thrives on building strong, lasting relationships with clients to truly understand what drives their business. Chatty by nature and highly organised, she’s confident at adapting her writing style and tone to suit a wide range of content—from short, snappy copy to longer-form pieces. No matter the task, clear communication and attention to detail are always at the heart of what she does.
Lauren
With 15+ years as Head of Visual Merchandising for major retail brands, Lauren brings strong creativity and attention to detail to her role as a Personal PA. Her background in developing visual concepts, producing high-quality presentations, and creating engaging social content now helps clients present themselves and their businesses effectively.
Why a virtual assistant?
A virtual assistant does not just cover the traditional diary management and minute taking tasks, we are more of a virtual personal assistant, a clone of you as the business owner, getting through the tasks you don’t want to do, don’t have the time or the inclination to do. We are used to working with people who are amazing entrepreneurs, but by outsourcing and delegating their tasks, the time it frees up allows them to focus on what they are great at.
Using a virtual assistant is a cost-effective way of adding resource into your business. No holiday or sick pay, no tax, NI or pension costs, you don't pay for coffee breaks or office chat, and we are already trained in the things you need done. We offer either a "pick up, put down" hourly rate, or retainer agreements from just 4 hours a month for something more stable - whichever suits your business. We pride ourselves in open and honest pricing, so you will never get a surprise bill, and we can work to your budget.
Why Pink Spaghetti?
Pink Spaghetti is a franchise, and this means I have all these great people to call on. So, if I don't know the answer to something, there is always someone to ask to help. They are such a lovely bunch of friendly people and they can help if large projects come in, or cover through holidays and sickness. This means, for you, resource is always there even when I am not.
At Pink Spaghetti we appreciate how much there is to do - we are small business owners too! We are a friendly, approachable and humble bunch and enjoy becoming part of your team for as much or as little time as you need us. Our clients enjoy outsourcing to us without the hassle of employing.
A range of Virtual PA Services
The tasks we carry out are as varied as our customers! They are typically administration, social media, organisation and marketing tasks and we can be seen with a pile of receipts, or setting up a CRM system. We get involved when a business owner has had something on a list for a while but never quite gets around to doing it.
Case Studies Here is how some of our customers use us.
Career Coaching Company
We’ve partnered with this business for over two years, initially taking the lead on managing and delivering their marketing strategy. Since then, our role has grown into deeper, more integrated business support. Alongside regular website updates, we’ve streamlined internal processes, completed a major CRM implementation project, supported multiple events and are currently working through a full website and template overhaul to enhance consistency and efficiency.
Events Company
For this fast-paced and agile events agency, we act as an extension of their team. We research venues, source supplier quotes, and manage travel and accommodation bookings. With strong systems already in place, they need experienced extra hands to take on varied admin and research tasks that allow them to scale and accept more projects. We also manage their social media, creating branded visuals and planning and writing content. Our support is both operational and client-facing – from presentation preparation to onsite event assistance.
Independent Professional Body
This global organisation first approached us for support with meeting minutes. As we learned more about their operations, our responsibilities expanded significantly. We helped project manage a major industry launch, took ownership of their marketing activity, and have been instrumental in driving website improvements and broader process enhancements across the organisation.
Retail Shop
After previously working with this client on a lifestyle basis, she returned to us for support with the launch of her new retail venture. Our team set up essential business systems, researched suppliers, created social media and newsletter templates, built out key website pages, and provided inbox and diary management. This end-to-end support helped ensure a smooth and successful shop opening.
What our Customers Say
"Since April 2024, we’ve had the absolute pleasure of working with the incredible Kelly and her team at Pink Spaghetti. From day one, she has gone above and beyond, proving herself to be an invaluable part of our team. Her flexibility, high attention to detail, and unwavering commitment to excellence have made all the difference in keeping us organised and on track. Whether it’s managing the finer details or stepping in to support us at a moment’s notice, she does it all with efficiency and a smile.
If you’re looking for someone to help take your business to the next level, we couldn’t recommend her more highly! Thank you, Kelly, for everything you do – you’re an absolute superstar!"
Nicola Todd
Sunflower Event Team
"Holly has been a superb help over the last few months. She has helped with internal management process and external new business. We are now making progress with Holly where we were not before. I’d highly recommend her to anyone looking to for a senior and personable virtual assistant."
James Boyd-Wallis
"Holly has recently been helping me with my social media. As a pet hate of mine it is such a relief to know I can send Holly my diary for the week and she does her magic. My Social Media profile has really had a boost. Holly is super efficient, I can highly recommend."
Studio 39
“Kelly is an amazing find. We were looking for someone to support our marketing who had both the skills and attitude but also the ability to understand our business. Kelly does this in droves. She is full of energy, ideas and combines this with an eye for detail, the new and the humorous. She has a wonderful sense of humour and is an absolute pleasure to work with. I couldn’t recommend her highly enough.”
Rob Nathan CCS
Areas Served By Our Mole Valley & Reigate Office
Based in Ashtead, this office serves areas across Surrey Hills, including:
Reigate | Epsom | Dorking | Sutton | Caterham | Redhill | Purley | Betchworth | Banstead | Horsley | Bookham
Key tasks...
Administration
Artwork creation
Business Branding
Business Development
Canva Experts
CRM management
Customer Service Support
Data entry
Diary management
Email management
Email Marketing
Financial Administration
Marketing
Minute Taking
Newsletter creation
Organisation
Outbound calls
Personal Assistant
Project Management
Reminding
Research
Retainer Agreements
Seasonal updates
Small Business Administration
Social Media Management
Spreadsheets
System research
Template creation
Virtual Assistant Services
Website management
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