Contact Izzie
Telephone 0333 355 0970
We'd love to learn more about your needs and explore how we can support you.
Let's connect for a brief discovery call, where we can discuss your unique challenges and how we might be able to assist. Click the link below to book a time that works for you.
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Virtual Assistant Luton
Hello, I'm Izzie James, owner of Pink Spaghetti Luton and Hemel Hempstead. As a virtual assistant based in Westoning, I provide bespoke administrative, marketing, and business support tailored to the unique needs of individuals and small businesses across areas including Flitwick, Berkhamsted, Harpenden, Dunstable, Ampthill, and Cranfield.
My services are designed to help you live and work smarter — freeing up your time so you can focus on what matters most. I offer practical, hands-on support with inbox management, diary coordination, general admin, social media, bookkeeping, tech support, event planning, and marketing tasks. I also support individuals with personal admin, from booking holidays and organising gifts, to managing appointments and everyday errands.
I’m passionate about making life easier for my clients. By working together, we can lighten your load, boost your productivity, and help your business, or your day-to-day life, run more smoothly.
Why Me
After 13 years working in large organisations such as Sky, Sainsbury’s and Lloyds Bank, I decided to take the leap and launch my own business with Pink Spaghetti in 2025. My background is in performance marketing, where I’ve specialised in driving measurable results and working closely with P&L teams — giving me a strong understanding of business operations and financial management.
Throughout my career, I’ve led teams, managed budgets of all sizes, and thrived in fast-paced environments where deadlines are tight and expectations high. I’m passionate about solving problems, streamlining processes, and helping others perform at their best. Whether it’s general admin or tackling complex business challenges, I love getting stuck in and making a real impact. No job is too big or small.
Running my own business has always been a dream, and Pink Spaghetti Luton felt like the perfect fit. I’m friendly, efficient, empathetic and highly organised — and I’m excited to bring those qualities to the small businesses and individuals I support. My goal is to become a trusted extension of your team, helping you save time, reduce stress, and focus on what you do best.
Why a virtual assistant?
A virtual assistant does not just cover the traditional diary management and minute taking tasks, we are more of a virtual personal assistant, a clone of you as the business owner, getting through the tasks you don’t want to do, don’t have the time or the inclination to do. We are used to working with people who are amazing entrepreneurs, but by outsourcing and delegating their tasks, the time it frees up allows them to focus on what they are great at.
Using a virtual assistant is a cost-effective way of adding resource into your business. No holiday or sick pay, no tax, NI or pension costs, you don't pay for coffee breaks or office chat, and we are already trained in the things you need done. We offer either a "pick up, put down" hourly rate, or retainer agreements from just 4 hours a month for something more stable - whichever suits your business. We pride ourselves in open and honest pricing, so you will never get a surprise bill, and we can work to your budget.
Why Pink Spaghetti?
Pink Spaghetti is a franchise, and this means I have all these great people to call on. So, if I don't know the answer to something, there is always someone to ask to help. They are such a lovely bunch of friendly people and they can help if large projects come in, or cover through holidays and sickness. This means, for you, resource is always there even when I am not.
At Pink Spaghetti we appreciate how much there is to do - we are small business owners too! We are a friendly, approachable and humble bunch and enjoy becoming part of your team for as much or as little time as you need us. Our clients enjoy outsourcing to us without the hassle of employing.
A range of Virtual PA Services
The tasks we carry out are as varied as our customers! They are typically administration, social media, organisation and marketing tasks and we can be seen with a pile of receipts, or setting up a CRM system. We get involved when a business owner has had something on a list for a while but never quite gets around to doing it.
Areas Served By Our Luton Office
Based in Westoning, this office serves areas across Bedfordshire & Hertfordshire, including:
Luton | Hemel Hempstead | Bedfordshire | Hertfordshire | Berkhamsted | Harpenden | Dunstable | Ampthill | Flitwick | Cranfield | Barton-le-Clay | Houghton Regis | Redbourn
Key tasks...
Administration
Artwork creation
Business Branding
Business Development
Canva Experts
CRM management
Customer Service Support
Data entry
Diary management
Email management
Email Marketing
Financial Administration
Marketing
Minute Taking
Newsletter creation
Organisation
Outbound calls
Personal Assistant
Project Management
Reminding
Research
Retainer Agreements
Seasonal updates
Small Business Administration
Social Media Management
Spreadsheets
System research
Template creation
Virtual Assistant Services
Website management
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