PA Service Chester & North Wales 


PA Service Chester & North Wales 

Michelle Collins 

Telephone 0333 355 0265 

Contact Michelle 
Please fill out the form below and Michelle will get back to you as soon as possible. 

Virtual Assistant Chester & North Wales 

I am Michelle Collins, and I run Pink Spaghetti Chester & North Wales. My professional, industry-leading team provide social media management, email marketing, blogging, and also administration, database management, and business development. 
We are a local team of virtual assistants living across the areas of Saughall, Upton, Christleton, and Hoole who enjoy helping our local businesses thrive. Our skilled backgrounds, covering many industries, professions and sectors, give us the edge to provide our clients with the skills and personality that they are looking for. Our refreshing and flexible approach is the perfect way to fill in the gaps without having to hire a permanent member of staff. 

Why Me 

I have been running Pink Spaghetti for eight years and have a wealth of experience on running not only my own business but, previously, as the strategic lead for human resources in a large public sector organisation. 
I have previously worked in hospitality, managing and training teams, running restaurants, and working as a training manager to recruit staff and help restaurants ready get ready to trade and operate as high volume thriving businesses across the UK. My skilled background, covering varied industries, professions, and sectors gives me the edge to provide our clients with the skills and personality that they are looking for. 

My Team 

Our incredible team of seven fabulous women help me deliver an industry-leading service to our clients. The team specialises in social media management, blogging, administration, research, email marketing, and also business development and database management. 
With a vast array of skill sets Pink Spaghetti Chester and North Wales are the perfect asset to help achieve business goals. We have a passion for our local communities and are strong believers in supporting small businesses. We are perfectly suited to smaller businesses as they can switch our business support on and off when they need us! We have successfully helped and supported many businesses and entrepreneurs and look forward to helping more businesses reach their goals. 
Laura comes from a scientific background, with a PhD in gene therapy and bioinformatics. Multi-talented Laura enjoys researching varied topics, analysing data, writing, and is an expert user of Microsoft Office including Excel and PowerPoint, and has enjoyed applying her skills in Michelle’s successful team since 2019. With 3 children and a voluntary role as a school governor, her time for hobbies is limited but they include reading (anything and everything!), baking, knitting, singing and dancing. 
Mira is a journalism graduate with extensive Social Media, Promotion, Marketing, and PR experience gained in Hospitality and Music industries. Mira joined Pink Spaghetti in January 2020 has been instrumental in assisting a range of clients with social media, research, data management, writing blogs and press releases. She has a passion for films, music and writing. 
Naomi has been with us since September 2018. She has a successful background in Marketing and Communication and is a champion of social media tools and technologies. She has an impeccable track record of creating and implementing successful social media campaigns. Naomi has a passion for creative writing and excels working with diverse clients to successfully deliver exciting and engaging social media campaigns. To add to this she loves copywriting, creating newsletters and is an expert in Canva. She adores her two crazy dogs and two crazier humans and is a complete bookworm with a penchant for long muddy walks. 
Shelley has been an integral part of the Pink Spaghetti team since 2016. She holds a degree in English, Politics and Italian and before joining the team successfully held the position of Marketing and Accounts Manager. Her variety of hard and soft skills give her tools to apply to client tasks. Her specialities include blog writing, newsletters and social media. She recognises the importance of building and maintaining successful client relationships and enjoys taking on new challenges. She loves running, yoga and cooking, and can often be seen taking her black lab out for family walks with her 3 children and husband. 
Jennie, who joined the team in 2018, is an Oxford English graduate who specialises in wordsmithery and social media. She plays an important role in the creation of content for clients and has an exceptional eye for detail. Jennies’ varied CV also includes teaching antenatal classes, outside catering for the BBC, running a successful blog for local parents and a postgraduate diploma in law. 
Susan graduated from Hull in 2000 with a degree in accountancy and worked as a chartered accountant. In 2012 she retrained as a maths teacher and has worked in education since. Susan joined the team in May 2023 and has her own small business providing tutoring for Maths and 11 plus from home. She loves that two days are never the same working for Pink Spaghetti and particularly likes research tasks! In her free time, she volunteers for the local community football club the Saughall Colts, helping to plan and execute activities such as fundraising balls and tournaments, and does a regular gig most weekends running the tea hut at the ground raising funds and keeping the community spirit alive. 
The youngest member of our team, Madison joined in August 2022. Currently studying maths, business studies and economics at A Level after acing 11 GCSEs with 8 at A* grades, an all round admin superstar. A keen netball player, avid reader of anything and everything and is also known to partake in lego building when the opportunity arises! Madison has recently secured a degree apprenticeship with Grant Thornton which she will commence in September 2024, until that time you will find her supporting the Pink Spaghetti team on a weekly basis. 
Blu is the coolest cat in town and the most laid-back member of the team. He lays across keyboards, can be heard meowing for a cuddle or sunbathes in our office at Pink Spaghetti Towers. He loves an adventure and can frequently be seen chasing butterflies, climbing trees and walking across shed roof’s with his sister Loco in tow! 

Why a virtual assistant? 

Virtual Assistants are the perfect solution for small businesses. We can help with one-off projects or provide ongoing support around the clock. Our flexible approach allows businesses to make the most of our skill sets when they need it the most. We free up our clients so they can concentrate on what they do best. We work with inspirational entrepreneurs who are focused on making their business a success and by outsourcing to us they can achieve their goals. 
A virtual personal assistant can take care of the necessary tasks that don’t generate income, such as bookkeeping, data entry and uploading social media/blog posts, tasks that are often put off. By hiring strategically your income will increase as a result of improved efficiency and organisation. There are also a lot of cost benefits to hiring a virtual assistant. You can hire by the hour to assist on projects rather than incurring the cost that a fulltime member of staff will have e.g. sick or holiday pay, tax, National Insurance, pension costs or maternity leave. Also, no extensive training is required. Our team are industry leading professionals who have the right backgrounds and skillsets to help deliver an impeccable service. 

Why Pink Spaghetti? 

Pink Spaghetti PA Services is a franchise which means that there is a wealth of knowledge and skills we can utilize on any given task. If my local team don’t have the answer, then there are over 60 Pink Spaghetti colleagues that I can approach to find the solution. It also means we are always learning new tricks and keeping up with industry trends because if we haven’t completed a specialised task locally we can get help and support from our friendly network and add yet another string to our bow. We have worked closely over the past few years with other franchisees so that every job for our clients is covered by the best skills and experience. 
Our fantastic network means that we can cover holidays and sickness and your business will never feel the impact of any downtime. Big projects can be completed to tight deadlines as many trained and experienced hands can be brought on board to deliver results. 

A range of Virtual PA Services 

As a small business owner myself, I understand how hard it is getting every task ticked off on your to do list. We can take care of those jobs that you don’t have the skills for or ones you simply loathe to complete. 
We work for small businesses from various industries and deliver professional results in database management, business development, branding, administration, research, data entry, social media management, copywriting and marketing. We provide the 25th hour to our clients so they can concentrate on doing what makes them unique. 

Case Studies Here is how some of our customers use us. 


We have worked with a number of restaurants in Chester, Liverpool, Manchester and North Wales over the past eight years managing their social media accounts, writing newsletters, and managing mailing lists. With a background in the hospitality industry Pink Spaghetti Chester understands the unique pressure points of the business so we can ensure the restaurant managers and their teams are supported and that they can concentrate on the service aspects of their own business. 

Recruitment Agencies 

We love working with recruiters! Working in a typically busy, fast-paced environment we have managed to fine tune our support to ensure that we can work with them with the least fuss and instruction possible, from taking live vacancies from job boards and promoting them across social, requesting testimonials from candidates and helping others ensure that their CV is pitch perfect ready to be put forward by the agent. We provide same day turn around for urgent deadlines and help for holiday cover or remote working. 


As a franchise we are fully immersed in the franchise experience, we understand the day to day needs of franchisors and have helped many develop processes to help them grow and meet the daily needs of their franchisees. 
We have worked for many different franchise sectors including the care and kids activity industries, property management, publishing and editorial and travel. 
Tasks have included writing award applications, social media management, content creation, Facebook adverts, creating graphics, newsletters and delivering social media training at annual conferences. 

Industry Experts 

We enjoy working with the best of the best, those who are at the top of their industry whose businesses are based on consulting and teaching other businesses to grow. 
As busy people themselves, there is always something they can outsource! We enjoy creating their PowerPoint presentations, graphics, drafting their newsletters and social media, and from time to time tasks can also include chasing bill payments on their behalf or researching their target market to find them prospective clients for their pipeline and building and maintaining CRM systems. 

What our Customers Say 

"Michelle and the Pink Spaghetti PA services are absolutely fantastic, I cannot recommend highly enough. Michelle has always been a brilliant support on so many levels since I set up my own business three years ago and has provided my business with a wide range of valuable services. Nothing is ever too much for Michelle and the team. Michelle is a real talent at problem solving, solution finding and her working knowledge of all things social media is just superb! I would not hesitate in recommending Michelle Collins and Pink Spaghetti Services, nothing is ever too much trouble for them!" 
Lisa Hitchcox, Xceed Care Compliance 
"Running my own business and being a mum to small people means time is of a premium! Michelle's services have been invaluable on both a professional and personal level to help make the most of my time and I can’t recommend her highly enough. She has helped me with personal decluttering, researching the best options to move items on and Ebay selling which enabled me to create a more streamlined workspace at home, giving advice on how to store paperwork etc along the way. Then she turned her eye to my social media and tackled an email newsletter all of which had been on the to do list for a very long time. Within 24 hours of the email going out I'd had contact from 3 clients! She has the patience of a saint and the skills to literally make anything happen!" 
Claire Arnold, The Meadows Osteopath Clinic 
“Michelle and her team have a knack of doing everything so easily, quickly and efficiently, taking the headaches and problems away. I have worked with Michelle for several years now and have always found her a font of all knowledge - if she doesn't know something then she will always find a solution. Her team are all super helpful and professional, a team you can rely on to be an extension of your team, when you need them. If you are thinking of using Pink Spaghetti Chester then I would say don't hesitate, contact them now and solve a few of your problems!” 
Nikki Edge, Edge Transport 

Areas Served By Our Chester & North Wales Office 

Based in Chester, this office serves areas across Cheshire & North Wales, including: 
Mollington | Saughall | Sealand | Wrexham | Llandudno | Conwy | Colwyn Bay | Rhyl 

Key tasks... 

Artwork creation 
Business Branding 
Business Development 
Canva Experts 
CRM management 
Customer Service Support 
Data entry 
Diary management 
Email management 
Email Marketing 
Financial Administration 
Minute Taking 
Newsletter creation 
Outbound calls 
Personal Assistant 
Project Management 
Retainer Agreements 
Seasonal updates 
Small Business Administration 
Social Media Management 
System research 
Template creation 
Virtual Assistant Services 
Website management 
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