When used effectively, social media can be a hugely powerful marketing tool, but without the right know-how it can easily become a time suck.
This blog explains the five key mistakes businesses make with their social media efforts and what you can do to turn things around.
1. You don’t have a strategy
As with any other aspect of your business, to be successful on social media you need a strategy. Without knowing your audience and your goals, your social media presence can wind up being half-hearted, unfocused and ineffective.
2. You’re not using ads
It’s now more difficult than ever for businesses to reach their audience without using paid social media advertising. Having a presence on social media is great, but if you’re only broadcasting to a handful of people, is it worth your time? With careful audience targeting it is possible to make a modest advertising budget go a long way on social media.
3. You’re not on the right platforms
Not every social media platform is suitable for every business. Having an in-depth understanding of how each platform works and the demographic that uses it can help you to focus your efforts where you will receive the best ROI.
4. You don’t use analytics
All the big social media platforms provide users with invaluable analytics and data to help them gain insight into what they’re doing that’s working and what isn’t. Analytics can help you to fine tune your posts and give your audience more of what they like to improve your posts’ engagement rates and visibility.
5. Your posts aren’t engaging
Simply updating your status on social media is not enough. Your followers want to see content that they find engaging or useful, not the same tired marketing messages. Businesses should use social media to add extra value to their service, posting content that they believe will be interesting or helpful to their target audience, rather than posting for the sake of it.
If you’re struggling to find the time to get to grips with how to make social media work for your business, then why not outsource your social media to an expert?
At Pink Spaghetti our virtual personal assistants can provide you with as much or as little help as you require, from full management of your accounts to comprehensive social media marketing training.
Speak to your local Pink Spaghetti virtual assistant to find out more information regarding utilising social media for your business.