Email marketing is a simple and inexpensive way of delivering messages to many people at once.
When used effectively, email marketing can play a key part in the success and growth of a business by growing brand awareness and driving sales and engagement. Successful email marketing campaigns are usually targeted, personalised, attractive, mobile-friendly, compelling, and concise. Sending the same old tired promotional emails time and time again is only going to result in one thing, unsubscribes.
Don’t blow your chance with lazy email marketing, create a strategy and use a variety of campaign-types throughout the year to engage and inspire your subscribers.
Here are four of the most popular and effective types of email marketing campaigns to get you started.
A welcome email is your opportunity to make a good first impression on new subscribers to encourage them to visit your website again, buy into your business, or help them to get more from their purchase. Your campaign could be one simple email, or a series of several emails over a period of weeks or months.
Holidays present a great opportunity to communicate with customers to wish them well and provide them with information about offers and products relevant to the occasion. With the right marketing, holiday periods can be the most profitable times of year for many businesses.
Email newsletters provide subscribers with a roundup of all your business’ latest news, tips, offers, and announcements. It’s important that your newsletter looks good, is user-friendly, and contains information that you genuinely think will be of interest or use to your audience. Avoid using large blocks of text, instead, break up your newsletter with a fun design, bullet points, links, and imagery.
New products or content
Keep customers up-to-date with new product ranges, services, or content as and when they become available. Generate hype around new launches using email marketing campaigns to drive customer engagement and sales. Be very careful to keep these emails interesting and not to overdo them or they can become a nuisance to subscribers.
There are plenty of free and low-cost email marketing tools available to small business online including MailChimp, Mailjet and SendPulse. At Pink Spaghetti, we enjoy using MailChimp for our email marketing services.
If you need help creating an email marketing campaign or strategy, find your local Pink Spaghetti office and get in touch to discuss how our experienced virtual PA services can help support you.