LinkedIn, love it, loathe it or simply don’t know enough about it?
Michelle Collins from Pink Spaghetti Chester & North Wales shares her personal experience of using the platform for both individuals and small businesses.
Having worked in a public-sector organisation for 12 years when my job role was threatened with redundancy I quickly ensured that my CV was up-to-date. I had of course heard of LinkedIn but didn’t know the benefits and definitely hadn’t made time to create a profile. Knowing that I would soon be job hunting I bit the bullet and set one up, it seemed relatively easy to do with a straightforward way of connecting with those that I already knew, a little more research and effort and I had my profile set up and started to connect with others. I had no clear strategy but felt sure that I was doing the right thing.
By the time redundancy came I had already found Pink Spaghetti, however LinkedIn became ever more important as I need to network to grow my business, so I quickly learnt how to perfect my profile, attending courses and watching what others who looked successful were doing.
One of my first clients was a business coach who was passionate about LinkedIn and the benefits of networking online – I learnt so much about LinkedIn while working for him. The search functionality is excellent, and I was able to easily find him prospective clients and connect with them, starting conversations and inviting them to breakfast seminars where he could meet them in person. I attended a couple of seminars – they were fantastic and busy – it was a very successful use of LinkedIn as a marketing tool. From that my confidence grew and it is now easy to see opportunities on the platform not only for myself but for my clients, many of whom are nervous about the etiquette of using LinkedIn.