Michelle, Pink Spaghetti Chester and North Wales shares her experience of helping a client use Facebook adverts to boost their business.
“I was really pleased when diddi dance Chester and North Wales asked me to help them with Facebook. They were one of my first clients and as a past diddi dance parent I was really keen to help them.
As diddi dance customers effectively “graduate” when they start school they are always looking for new parents who would like to try out the classes with their children and it quickly became apparent that Facebook advertising could help.
diddi dance offer parents a free trial class and this formed the basis for the adverts. However to be really effective we needed to be specific about who we targeted. Not just in terms of the age of the children but also geographically as the franchise territories are close together so care was needed that adverts did not stray over boundaries.