When it comes to choosing which social media networks to be active on for your small business, the list is long and often overwhelming: Facebook, Twitter, Instagram, Pinterest, Google+ and LinkedIn being the biggest. Of the small business owners I have come across recently, most are on Facebook, some dabble with Twitter and some have LinkedIn profiles but very few are actively using LinkedIn as a way to connect with people and grow their network.
With over 400 million users, 20 million of those in the UK, 2 members signing up every second and a higher disposable income of user than the other platforms, LinkedIn should not be overlooked by assuming that it is only for those seeking employment or to recruit, or only for professionals employed by larger organisations. LinkedIn is great for people running small businesses looking to connect with people in similar industries, networking with local professionals and businesses and displaying business related information and statistics. It is about business networking, as opposed to social networking, and as such as a small business owner, surely worth considering?
So how do you go about making LinkedIn work for your small business?