As the popularity of Vlogs (Video blogs) increases, and the statistics show they are great for engagement, we asked Magic Pony Films to come up with some tips to help you dip your toe in the water!
Video blogs help you to build connections with potential customers; they show your human side and once you get over your nerves for filming then it can be easier than written content and definitely a quicker way to spread your message to the world. Here are our top tips for video blogs:
1. Content – before filming you need to be certain of your content. It is great to get your message out there but you have to have a clear plan. It is about quality not quantity. Where does your video blog fit in with your marketing plan? It’s important to be authentic, viewers will not be able to identify with you if you are being fake and are likely to switch off. Make sure your opening is catchy; we have all watched videos which make us want to switch off in the first few seconds, don’t let this be yours! Video blogs should not be all about self-promotion, sharing your expertise is likely to leave a lasting impact and this will help viewers to remember you and see you as a ‘go to’ person should they need your services in the future. The best video blogs are those where people share their passion for a subject.
2. Audio – think about your environment. There is no point in setting up the perfect shot if viewers are distracted by the sound of your fridge. People need to hear what you are saying. You may wish to consider purchasing an external microphone if this is something that you want to do regularly.